As early as 10 years ago, the Philippines was not the country you would think of when hearing the word outsourcing. Fast-forward to today and the Philippines has become the place to be when it comes to offshore, outsourcing services. More and more companies are going their way to Outsource to the Philippines. In fact, the country has tripled its global market share of BPO business since 2004, from 4% to 12.3%., and it’s expected to grow even more in the next decade. The industry’s been a boon for the Philippines as well, with BPO now encompassing the nation’s largest source of private employment and the second-largest contributor to foreign exchange earnings.
But why is the Philippines such a BPO hotspot and what does that mean for U.S. companies seeking dynamic outsourcing solutions? Below are just a few of the reasons that the Philippines has become a great choice of location to outsource for U.S. businesses.
Reason #1: Great Language Skills
Remember when one of the biggest complaints when it came to outsourcing was that employees didn’t have a grasp of the English language, or possibly, were difficult to understand? By choosing to offshore to the Philippines, those days are gone. Filipinos are excellent English speakers and English is one of their national languages (along with Tagalog). With English as a main language, many Filipinos have such a slight accent, your customers may think they are talking to a rep in Kansas.
Reason #2: Similar Cultures
Owing much to the fact that the Philippines was once an American territory, U.S.-based companies and their executives feel right at home there. Whether you are eating out at one of your favorite restaurants, going shopping or just walking the city streets, the Philippines is familiar, welcoming and easy to love. Also, it’s common to find that your Filipino counterparts are following the same sports teams, watching the same shows and listening to the same music that you’re into, so the water cooler is pretty much the same as well.
Reason #3: A Nation of Talented Millennials
The tech-savvy millennial generation is large in the Philippines, with the average age sitting right at 23 years old. Between that and the excellent and abundant universities surrounding major cities, you have yourself a winning combination of an engaged and highly educated workforce. Keep in mind that the talent field is fierce in the Philippines so be sure to choose an outsourcing company that takes care of their millennial employees and enjoys long-term employee loyalty.
Reason #4: Technology & Security
In metro areas like Manila, the technology and security infrastructure are well placed and as reliable as right here at home. Technology availability (Internet, communication systems and the like) are not at risk of failing, and data security is a top priority. In other words, you don’t have to worry about your data getting into the wrong hands. In fact, the country’s Data Privacy Act of 2012 ensures that the Philippines is up-to-par on international security standards. When looking around at providers, also check to see if they are ISO certified for an even deeper measure of security confidence.
Reason #5: The People
Not only will you find top talent in the Philippines who are capable, educated and hardworking, but you’ll also enjoy relationships with some of the most gracious, fun and hospitable folks you’ll ever meet. Always welcoming, the people are what makes the place so special. As their slogan goes, “It’s more fun in the Philippines,” and it really is. Check out this video about the country, and you’ll get an idea. Since fun is such a large part of their culture, you’ll find many BPOs that embrace it with strong employee engagement programs and unique company cultures, which breeds loyalty to the business and their customers.
The Philippines has become a top BPO destination for good reason. If you’re interested in seeing Filipino BPO teams in action, contact us. We got our start outsourcing in the Philippines long before it caught hold, more than 30 years ago in fact. We’d love to be a part of your journey as you outsource work to the Philippines. To see the solutions offered in our state-of-the-art facility in Manila, click here.