In 2012, Lamar was seeking an outsourcing partner to help with steadily increasing creative demands in their Art Department. With consistent growth over 12 years, and their capacity to onboard new artists reaching its height, they knew they needed to find another solution to meet their production demands and lower costs. They chose to partner with Personiv for a long-term solution.

Dex Media had been outsourcing with a well-known, leading India-based BPO for over 10 years, but they needed a partner who would offer flexible solutions while they reviewed the current operations and planned for the future desired state. The BPO service they were using did not provide the type of partnership they were seeking for the next phase of the company.