Lydia is responsible for all marketing and communications strategy and implementation for Personiv, from branding and messaging to advertising and lead generation. Prior to joining Personiv, Lydia led marketing for Visio Lending, a mortgage lender based in Austin, Texas, facilitating steep growth through online marketing efforts. She brings 15 years of marketing and communications experience in a variety of industries including business services, finance, construction, engineering and higher education. Lydia holds a Bachelor of Arts degree in Journalism from Texas A&M University and a Master of Arts degree in Mass Communication from Texas State University. When she’s not working, Lydia enjoys hiking, reading, singing along to indie folk music, and spending time with her husband and two children.